REVinsight

Where the value per click is higher than the incremental cost per click.

An opaque method in which some of the product information is withheld, but less is withheld than in full opaque selling.

Increasing the number of instances when other popular Web sites link back to the site in question. The presence of strategic links to a Web site from sites with appropriate content raises the “quality” the search engine determines for the site.

Value per click. The profit per room-­‐night times the average number of room-­‐nights booked per click.

Value. The average revenue per transaction.