REVinsight

The analysis or measure of the association between one variable (the dependent
variable) and one or more other variables (the independent variables), usually
formulated in an equation.

When a hotel has more guests than rooms, it must "walk" a guest to a room in a nearby
hotel, which results in costs to the original hotel. Walk costs are a key consideration in
overbooking calculations.

The rate at which potential clients accept offers.

Channel management, an essential tool for controlling differentiated pricing, maintaining rate fences, and increasing revenue.

Understand the approaches to managing distribution channels, including direct sales, agencies, the Internet, and opaque pricing channels.

A rule specifying one or more conditions for the acceptance or rejection of
reservation requests. An availability control is often based on length of stay or
minimum available rate and is designed to enhance RevPAR in conditions of
high demand. See also: minimum length of stay, maximum length of stay, and
closed to arrival.

A graph of historical reservations data showing how the number of reservations
on hand for a particular arrival date changes over time (in general, this number
grows). This tool is used in forecasting.

This length-of-stay control specifies that no new reservations be taken for a
particular arrival date. This availability control can be used during high-demand
times to select reservation requests that will yield a higher average occupancy for
that arrival day and surrounding days. See also: maximum length of stay and
minimum length of stay.

The total of all realized demand, for instance, for rooms at a particular hotel.
Constrained demand is understood to reflect the limitations of inventory and the
influence of availability controls.

This acronym, along with a family of others that includes weeks before arrival
(WBA) and months before arrival (MBA), is used commonly in the analysis and
presentation of data in booking curves.

A table or chart presenting the thresholds of reservation-on-hand data needed to
delineate periods of high demand (hot periods), of average demand (warm
periods), and of low demand (cold periods). The chart is used to label current
reservation-on-hand data hot, warm, or cold and to assign minimum rates
accordingly.

A denial is a particular type of refusal of a reservation request—one in which the
room or rate requested is unavailable, either because that room or rate is sold
out or because of the hotel’s use of availability controls. Denials differ from those
instances when a request for a reservation is refused because the requested
room or rate does not exist at the hotel. Importantly, denials are included in the
calculation of unconstrained demand.

In a forecast, the number of reservations expected to be picked up between any
given day prior to an arrival day (days, weeks, or months before a given arrival
day) and the arrival day itself.